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MDP on Story Telling and Theater Techniques for Effective Communication

Communication is vital to a successful corporate career, whether individual or brand related; technology or interpersonal and formal or casual. Storytelling and Theater are two time-honored techniques which are relevant in contemporary business including digital. On one hand while Theatrical techniques build on effective interpersonal and group communication skills, the Story Telling talks around building more effective and Engaging Content for Communication, Consumption and Action.


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The interactive sessions will be as follows;

  • Theatrical techniques for Effective Communication
  • Effective Story Telling – Designing the Plot
  • Designing Characters, Roles and Stage Setting
  • Building Brand Conversations through the Customer Journey
  • Listening and Sentiment Analysis
  • Measuring the Outcome

Blending these two together this particular training programme aims to meet the corporate objectives of having managers with strong communication skills, offline and online. This will help in building their skills in giving the products and services an identity by capturing and sharing the stories they really are, and taking the target audience on a journey they yearn to experience. For consumers to really form a personal connection with your brand, company stories must be authentic, creative and inspirational.

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